Have $3,000 to spare? New Mac Pro goes on sale on Thursday

Starting on Thursday, Apple fanatics will finally be able to get their hands on the new Mac Pro. It’s not exactly a cheap Christmas present. The most affordable version — featuring a 3.7 GHz quad-core Intel Xeon E5 processor, 12GB of RAM and 256GB of storage space —starts at $2,999. So, why would you want to fork over that much cash for a desktop computer? Well, there is the Mac Pro’s unique cylindrical construction, which Apple says maximizes airflow and distributes heat evenly throughout its core, making it more powerful but only half as loud as the previous Mac Pro. The … Continue reading Have $3,000 to spare? New Mac Pro goes on sale on Thursday

Why Apple’s 2014 won’t be like 2013

It’s not just about the next hit product. Apple is preparing for a future beyond phones, tablets, watches and TVs, in which it’s the premium brand for life in a fully digital age. Hundreds of people await the iPhone 5S and 5C launch at Apple’s Fifth Avenue store in Manhattan. (Credit: Sarah Tew/CNET) As 2013 draws to a close, Tim Cook is feeling good. The holiday quarter once again proved that Apple’s products and stores can draw a crowd. Pent-up demand for new iPhones and iPads was satisfied once again, and Apple’s reputation as a purveyor of objects of desire … Continue reading Why Apple’s 2014 won’t be like 2013

Tim Cook reflects on second anniversary of Steve Jobs’ death

Apple CEO Tim Cook used the eve of second anniversary of Steve Jobs’ death to write an email to all Apple employees, reflecting on the moment. Cook told employees that Steve would be “proud of all of you” and everyone should honour Jobs’ memory by “dedicating ourselves to the work he loved so much.” Here’s the full copy of the letter obtained by 9to5mac. Team- Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world … Continue reading Tim Cook reflects on second anniversary of Steve Jobs’ death