iWatch reportedly being tested by Kobe Bryant, Dustin Brown

How do you measure the threshold of a fitness wearable? You get some of the fittest people on earth to test it! Apple is reportedly teaming up with various athletes from the NHL, MLB, and NBA to test their incoming wearable. One famous, future hall of famer was recently spotted at Apple’s Cupertino campus, and the talks were said to be centered around the iWatch. Kobe Bryant, the long-time Laker and mildly healthy athlete (sorry, Lakers fans, I had to) was recently spotted at Apple’s campus, chatting it up with some lady at an outdoor table. He was said to … Continue reading iWatch reportedly being tested by Kobe Bryant, Dustin Brown

Apple focusing on health fitness software for iOS and iWatch

San Francisco, CA, United States (4E) – The iPhone 6 isn’t the only big thing planned by Apple in the near future. The company is also working on software, particularly with the iOS 8, that will focus on mobile medical health. The long-rumored iWatch is also close to becoming a reality and could be announced before the year ends, according to 9to5mac. “A group of senior Apple executives met with directors at the United States Food and Drug Administration in December to discuss mobile medical applications, according to the F.D.A.’s public calendars that list participants of meetings,” the New York … Continue reading Apple focusing on health fitness software for iOS and iWatch

Why Apple’s 2014 won’t be like 2013

It’s not just about the next hit product. Apple is preparing for a future beyond phones, tablets, watches and TVs, in which it’s the premium brand for life in a fully digital age. Hundreds of people await the iPhone 5S and 5C launch at Apple’s Fifth Avenue store in Manhattan. (Credit: Sarah Tew/CNET) As 2013 draws to a close, Tim Cook is feeling good. The holiday quarter once again proved that Apple’s products and stores can draw a crowd. Pent-up demand for new iPhones and iPads was satisfied once again, and Apple’s reputation as a purveyor of objects of desire … Continue reading Why Apple’s 2014 won’t be like 2013