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Motorola’s UK store will now sell you the new Moto G and other devices

Although Motorola has offered phones in the UK for decades, the company has never let you buy direct. Even when it was owned by Google, it chose to point customers in the direction of retailers like Amazon. Now that Motorola is now part of Lenovo, however, the company has decided to take matters into its own hands by opening its first UK-focused store. From today, you’ll be able to order the second-generation Moto G in black or white for £149.99, although they both currently show pre-order availability. While it’ll cost you £5 more to buy it from Motorola over Amazon, the online retail giant does note it could take between 1-3 weeks to reach your doorstep. Sure, only the Moto G is available today, but Motorola’s UK launch does show that it’s ready to handle the upcoming release of the Moto X and Moto 360. For the first time, Brits will be able to customise their Moto X using the company’s Moto Maker tool, which is set to go live later this month.

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