Japan Spotlight: Hey Big Spender! Japan Outspends US, Continues Its Meteoric Growth

Japan has surpassed the United States as the world’s largest spender on mobile apps.
Data from App Annie, a mobile analytics firm, shows that mobile app revenue surged over the last year as more people moved from feature phones to smartphones.  Japan outspent the second-largest spender, the U.S., by about 10 percent.
 

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One of the biggest reasons for the increase in app spending isn’t just smartphone penetration — which increased from 28 percent last year to 42 percent in 2013 — but Japan’s appetite for mobile games.
 

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And don’t expect mobile app spending to slow anytime soon. The report projects Japan’s smartphone penetration to grow 20 percent to reach 62 percent in 2014.
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